The Right Mix:
A B2B Marketing Allocation Guide for 2011
HRmarketer's new B2B Marketing Allocation Guidecontains over 50 pages of basic and advanced marketing wisdom to help you determine the right marketing mix for your company. Highlights include a quick review of The Marketing Process; AIDA, funnels, and the Rule of Seven; and the important differences between B2B/B2C.
Read The Ebook >
Evidence-based human resources – what?
"Let's be honest: Can we - let alone our CEO or CFO - confidently demonstrate the true financial value that exceptionally talented and motivated people provide to our company?"
John Gibbons shows you a way to say, "Yes, I can!"
Read The Entire Blog Post >